HalftimeGame® — The brand-funded game for live-sports halftime
The brand-funded game built for the live-sports halftime.
Your brand. Their halftime. Everyone wins.
The free-to-play game that turns the halftime break into a real-prize moment.
When halftime hits, the clock starts. The whole arena leans in.
At zero, the Drop goes live. Tap as close to the target as you can.
Closest reaction wins — crowned instantly on screen.
The prize is on its way to their door before the final whistle.
With HalftimeGame, everyone wins.
The free-to-play game that turns the most-watched dead air in sports into a real-prize moment.
Brands win attention
A measurable, physical activation in the most-watched dead air in sports.
Teams win the room
A must-watch halftime moment that lifts dwell time and tune-in.
Fans win real stuff
No wager, no risk. A real prize at the door, fast.
Own the most-watched minute in sports.
Fund the Drop, we run the game, you get the engagement and the first-party data. Your prize is the ad — delivered, not skipped.
LEARN MORE ABOUT BRAND SPONSORSHIPSTurn dead air into your loudest moment.
The Drop makes halftime must-watch in the arena and on the second screen — and hands you a new sponsorship unit to sell.
LEARN MORE ABOUT TEAM PARTNERSHIPSPlay free. Win real. Get it delivered.
Open the link, tap at halftime, and win a real drop to your door before the game's even over.
LEARN MORE ABOUT PLAYING THE DROPWin at halftime. It's at your door before the final buzzer.
Every Drop is a real product — a snack run tonight, anything tomorrow — dispatched the second you win.
Not affiliated with, endorsed by, or sponsored by the NBA or any team.
The Finals are live. So is the Drop.
A 10-second skill challenge at halftime. Closest to the target wins a real prize — delivered to your door before the final buzzer.
PLAY THE DEMOFree to play · No purchase necessary
NEXT DROP
SUMMER 2026
FIFA World Cup 2026 Drop — coming soon.
Halftime, on the world's biggest stage. Get notified when entries open.